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2010 Lady Gaga and Cyndi Lauper campaign was best to date.
February 18, 2011
By: TOM BRANNA
Editor
The MAC AIDS Fund, the third largest corporate donor and fifth largest private donor for HIV/AIDS causes in the U.S., announced today that it has reached a major milestone in fundraising. It has raised more than $200 million to date through the sales of its Viva Glam Lipsticks and Lipglasses. Record-breaking sales of the signature Viva Glam Lipstick and Lipglass have more than doubled funding over a three-year period allowing the MAC AIDS Fund to reach this milestone ahead of schedule, accord...
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